What to Say on Your Website When You Don’t Know What to Say

You sit down to write your website and stare at the screen. The cursor blinks. You type a sentence. You delete it. You open a competitor’s site. You scroll. You close the tab. Sound familiar?

Most people don’t know what to say on their website. That’s normal. You're not a copywriter — and even if you are, writing for yourself is weird.

Here’s what I’ll tell you when we’re working on a project and you’re stuck: just say what you’d say out loud. If someone called you right now and asked what your business does, what would you tell them? That’s your homepage copy. If they asked how to work with you, that’s your services page. If they asked who you are and why you started this whole thing, that’s your about page.

You don’t have to sound fancy. You don’t have to write like a brochure. You do have to be clear. And you do have to sound like yourself.

Sometimes I’ll have clients send me bullet points in an email, a voice memo, or even a rough paragraph they wrote at 10 PM with a glass of wine. That’s enough. I can shape that. What matters most is that it’s honest and human.

When in doubt, answer these three questions:

• What do you do?

• Who is it for?

• How can someone take the next step?

That’s the foundation. The rest can be built from there.

If your website feels like it’s missing the mark, or if you’ve been avoiding writing it altogether, you’re not alone. It’s fixable. And you don’t have to do it by yourself.

CONTACT RPS!