The 3 C's of Branding

Brand - A brand is a set of marketing and communication methods that help to distinguish a company from competitors and create a lasting impression in the minds of customers. (source: Wikipedia)

Now that we understand what branding is, how do we put it into action, or even better, how do you make it work for your business? There are 3 C's of branding that are crucial to making your brand successful and it doesn't require deep pockets- just discipline.

1. Clarity: Know who you are and know who your business is. You have to understand, live and conduct business based on your company's core values. Stand true and do not waiver.

2. Credibility: This follows right behind clarity because when you stand true and define who your company is, you automatically start building credibility. Gaining the trust of your customers will lead to referrals and loyalty.

3. Consistency: Do not waiver. Sound familiar? Not only do you stand by your core values, but deliver a consistent message of who and what your brand is. Letterheads, commercials, your website, they should all deliver the same consistent message.

RPS Creative Group is can help your business stay focused and deliver the 3 C's of branding. Call us today at (515) 528-1898 or email us at

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