Must Know Holiday Shopping and Marketing Statistics

The holiday season is huge for businesses in the United States and accounts for nearly 30% of some retailers total sales for the year. With many people starting their shopping BEFORE Halloween, now is the time to capitalize on your advertising campaigns. Check out these top holiday marketing statistics to help inform your strategy.

In 2018, an estimated 165.8 million people shopped between Thanksgiving Day and Cyber Monday 2018, with an average of 16 purchases and spending an average of $846 total.

Holiday ecommerce sales were responsible for $126 billion in 2018.

- 56% of people believe the best deals are on black Friday, making it the busiest traffic day of the year.

- Cyber Monday 2018 generated $7.6 billion, the biggest sales day in US ecommerce history.

Email Campaigns Email is still the holiday champion -7.6 billion emails sent by retailers from Black Friday-Cyber Monday -24% of sales made via email

Promotions 1/3 of shoppers reported that holiday purchases were driven by online promotions.

It may seem counterproductive to run a promotion during the holiday season, but it benefits in the long run by increasing the chances of a higher pool of lead clicks on your ads. If someone is comparing your product to another, they will choose yours if it’s being sold at 25% off.

Websites 64% of shoppers turn to mobile search before going to the store. This shows how important it is to have an online presence that is easily searchable with an up-to-date and mobile optimized website.

Pay attention to your load page times! Conversions fall by up to 20% for every second delay of a mobile page load time. So mobile optimized websites and ads are critical during the holiday season.

It's never too late to capitalize on potential sales. Get your website and holiday promotions in shape and contact RPS Creative Group at for a free consultation.

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