Instagram Updates: New Camera Features, Donation Stickers & Shopping


Instagram is known for paying attention to it's user's requests, and over the past few months, CEO Adam Mosseri announced they're working on a number of upcoming features: curated product collections, donation stickers, a revamped camera interface, and product tags.

Donation Stickers Testing for a "Donate" Call-To-Action button is said to be in the works. This button will appear on business and creator accounts. However, to avoid scams and fake charity organizations, only verified or approved non-profit charities will be eligible for donation buttons. Instagram has yet to announce an official release date for this feature.

Story Stickers Instagram introduced a new feature on July 2nd. Users will soon be able to add a "Join Chat" sticker to their stories that will allow private group chats around specific stories. The story's user has the ability to approve and deny story requests.

Donation Stickers In May, Instagramers were able to start using the new donation sticker feature to raise money for pre-approved non-profits, including: Oceana, St. Jude, Autism Speaks, Black Girls CODE, The American Heart Association, and many others.

For steps on how to access the donation stickers, click here.

https://later.com/blog/donation-sticker-instagram-stories/

Camera and Create Mode Say goodbye to Instagram's old camera UI, soon you'll be able to use the new camera feature with a slick, semicircular mode switcher, "Create Mode". This feature allows users to share photo and video free stories and posts with quiz stickers, GIFS and other content.

Create Mode will give people a way to create stories in moments when photo/video sharing isn't an option.

Modes like super zoom and AR effects will be moved to a new normal tab.

Product Tags and Checkout Checkout was introduced earlier this year that allowed businesses to sell their goods directly to users. Now, Instagram has a tagging tool that allows users to shop certain looks from popular brands like Vogue, Elle, Kim Kardashian, and more.

Instagram is always testing and changing new features, so stay tuned for what's to come next!

Do you need help with your social media? Let us help! Call RPS Creative Group at (515) 499-4837 or email us at info@RPSbrands.com.


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