Last week Instagram CEO Adam Mosseri announced that the photo-sharing app is going to start hiding like counts in the U.S starting this week.
He explained “The idea is to try to depressurize Instagram, make it less of a competition, and give people more space to focus on connecting with the people they love and things that inspire them.” The intention is to “reduce anxiety” and “reduce social comparison”.
Instagram started this experiment a few months ago in Canada and expanded to 6 other countries including Brazil, Japan, and Australia. A spokesperson said at the time “We will gather feedback to understand whether this change will improve people’s experiences.”
Instagram won't be getting rid of like counts all together, users will still be able to see how many likes their posts get, but it won't appear in public feeds anymore.
It may seem that making Instagram less of a popularity contest will benefit the average user, but the major question is whether this is going to hurt social media influencers, whos careers depend on their follower and like count.
However, Mosseri stated “We will make decisions that hurt the business if they help people’s well-being and health”.