How These Famous Brands Got Their Names

Choosing a business name is one of the first big decisions an entrepreneur has to make, but have you ever wondered how some of the world’s most famous brands got their names? Here are some of their stories.

Google Google's first name was BackRub. The name came from how the program analyzed the web's "back links". Eventually, founders Sergey and Larry realized they needed to make a change and landed on the word "googol", a mathematical term which is the digit 1 followed by 100 zeros. They felt that it fit their mission to search millions of pages on the internet, and tweeked the word to secure and available web domain.

Amazon Founder Jeff Bezos wanted to name his business "Cadabra", a shortened version of the magical word "Abracadabra", but settled on the name Amazon for 2 reasons. 1, he wanted to reflect the scale and exotic nature of the vast number of products he intended to sell. 2, he wanted the name to fall at the beginning of the alphabet for web listing purposes.


Adidas The Dassler brothers operated a sports shoe company out of their mother's laundry room in Herzogenaurach, Germany, in the 1920s. Adolf "Adi" Dassler, handled the design of the shoes and Rudi Dassler did the marketing.

The brothers had a falling out and split the company, running competing sports shoe companies in the same town. Adi renamed his company "Adidas" using his nickname plus the first three letters of his last name.

Toyota Kiichiro Toyoda was the son of Sakichi Toyoda, the owner of the Toyoda Loom Works, who founded the Toyoda company in 1926, which produced industrial-sized looms that were able to manufacture textiles at quick rate.

Kiichiro wanted to make a name for himself so he officially established the Toyota Motor Co. Ltd. Dropping the “d” and adding the “t” to distinguish his company from his father's.

Need help branding your company? Let us help! Call RPS Creative Group at (515) 499-4837 or email us at info@RPSbrands.com.


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