Mobile-first Indexing

Updated: Oct 10, 2018

It has been awhile since Google mentioned that they were going to give priority to mobile optimized websites and now the time has come and it is going into action!

What is mobile indexing?

Mobile-first indexing is exactly what it sounds like. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the cached versions of pages will usually be the mobile version of the page.

It’s called “mobile-first” because it’s not a mobile-only index: for instance, if a site doesn’t have a mobile-friendly version, the desktop site can still be included in the index. But the lack of a mobile-friendly experience could impact negatively on the rankings of that site, and a site with a better mobile experience would potentially receive a rankings boost even for searchers on a desktop.

Is your website ready? If not, contact RPS Creative Group at to schedule a FREE consultation.

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