Company Branding and Why it's so Important

Here are some important ways a strong brand impacts your business:

RECOGNITION One of major components of your brand is your logo. Think of how we instantly recognize the golden arches of Mc Donalds or the blue eagle with the USPS. Your logo represents the face of your business and the “face” of a company (its logo design) is critical because that simple graphic will be on every piece of advertising. A professional logo design should be simple enough to be memorable, but powerful enough to give the desired impression of your company.

TRUST It is important to make sure that your logo has a professional appearance. Consumers are more likely to do business with a well polished looking business. Clients will appeal more to a company that has put time and thought into creating a brand that is appealing.

INSPIRING YOUR EMPLOYEES WITH YOUR BRAND Many employees want much more than just a job. They want to be a part of a bigger vision. A successful brand will inspire your employees to work hard to keep your company moving in the right direction. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

BRANDING EQUALS NEW CUSTOMERS Branding creates referrals! Would it be possible for you to tell a friend about the new pair of shoes you got if you didn't know the brand? The word "brand" is used because it is meant to be a permanent impression. Word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer. One of the best perks? Word of mouth referrals are FREE!

Whether a profitable company is small or large, establishing themselves as a leader in their industry is one thing they all have in common.

If you would like to know more about branding, WE CAN HELP! Call today RPS Creative Group at (515) 499-4837 or email our team for a free consultation at

#branding #design #logo